Search engines consider links as a ranking signal for the linked URL and domain. When you link to an external site, you are passing your link juice to that site. If you are linking to more sites than the sites linking back to you, then you will start losing authority.
Example of a link with nofollow attribute:
<a href="http://example.com" rel="nofollow">Example Website</a>
By default, WordPress does not allow you to automatically add nofollow to external links. You will have to manually add this to outgoing links to external sites.An easier way is to use Title and NoFollow For Links plugin.
- The first option in the plugin settings for nofollow globally. You can keep it unchecked if only you have access to your theme files.
- Now ‘Add Nofollow’ by clicking the checkbox next to it. This option will add nofollow to all external links in WordPress posts and pages.
- There are a number of options on the settings page which you can enable.
Do not add http or www and use commas to separate domains. Now Click on the save changes button to store your settings.
Note: Deactivating the plugin will remove nofollow from all links.
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